NYSERDA Expands Cooperative Advertising and Training Program August 31 2020

NYSERDA has announced the expanded Cooperative Advertising and Training for Clean Energy Partners program through Program Opportunity Notice (PON) 4482.

The program:

provides cost-sharing incentives to support advertising, special promotions and/or events, including training, for eligible clean energy technologies including cold-climate air source heat pumps, ground source heat pumps, energy efficiency (i.e. air sealing and insulation), and high-efficiency low-emission wood heating systems.

The cost-shared funds "can be used to promote industry focused advertising and manufacturer-led sales, design and/or installation training. This program promotes the benefits and available offers to drive the adoption of Clean Energy."

New program highlights:

New incentive caps have been established. The program also includes wood heating in each of the three categories, but we have altered the graphic from the Cooperative Advertising and Training Program Manual to the one below to fit the Just In! format and the interests of NY-GEO members.

All eligible participants start with a clean $0 balance with the release of this PON. If you previously participated under the co-op funding opportunity (PON 3684) your accumulating balance toward the incentive cap has been reset to $0.

"To assist with recovery from the COVID-19 pandemic, NYSERDA will pay up to 80 percent of the cost of approved advertising, promotion or training activities for applications submitted" August 24, 2020 through December 31, 2020 at 3:00 p.m. ET. Effective January 1, 2021 (and continuing through December 31, 2022, or until all funds have been committed) the cost-share percentage will be reduced to up to 50 percent of the cost of approved advertising, promotion or training activities.

The PON 4482 – Summary and the Co-op Advertising and Training Program Manual detail eligibility and all requirements. If you have any questions, please reach out to coop@nyserda.ny.gov.